Unlike most blog posts that feature the phrase “My * experience”, this isn’t a rant. In fact, it’s mostly praise for iTunes’ pre-ordering system.
Yesterday, ‘Hydra‘, the sixth studio album by my favourite band Within Temptation, was released in the UK. I’d pre-ordered it several weeks’ ago. Here’s why I was pleased with how it all went:
- iTunes detected that I already owned one track on the album, which was the first single ‘Paradise (What About Us?)‘. So it knocked 99p off the price – costing me £9.00 exactly rather than £9.99.
- It automatically downloaded the just-released second single from the album, ‘Dangerous‘. At this point, iTunes billed me 99p for this song only.
- At 2 minutes past midnight yesterday morning, iTunes emailed me to say that the album was now ready to download. It was at this point that the final balance of £8.01 was charged to my credit card
- My iPhone, which was on, charging and connected to Wifi, automatically downloaded the remaining tracks to my music library overnight, so that they were there and ready for me in the morning.
- When I booted my Mac up and opened iTunes, the tracks also downloaded.
Of course, this is how things should work, but I was very happy that it did. The only minor hiccup happened after I synchronised my iPhone, which resulted in a few tracks being duplicated. I think this was primarily an issue with iTunes Match, and easily fixed.
As for the album, I’ve had one full listen to it so far. It’s good, but I don’t like it as much as Within Temptation’s previous two albums. There are some good songs on Hydra, but they sound a bit flat when compared to their earlier work. It could just be an issue with the way the album was mastered, I suppose. Either way, Christine and I are off to see them live later this year.