Last week, I wrote about Apple’s Maps app in iOS 6 being below the standard we’ve come to expect from Cupertino. Today, I’m looking at another underwhelming app – Passbook.
Passbook is meant to be there to store your loyalty cards, boarding passes, tickets and coupons. Right now, a week after the launch of iOS 6, it’ll handle your boarding passes from a few airlines, and that’s about it. This is an increase from precisely zero at launch.
Apple’s web site shows many more services in a screenshot, such as Starbucks, but as yet there’s no update to the Starbucks iOS app to support Passbook. In fact, in the UK, there are only 6 apps supporting it at all right now.
I can’t help but to wonder whether, like with Maps, Apple would have been better waiting a bit, to allow more apps to take advantage of Passbook. The adoption of iOS 6 has been impressive, with significant numbers of people already having upgraded, and I’m sure some will have noticed the new Passbook icon, opened the app, seen that it can’t really do anything and then ignored it. That’s not good.
Had Apple waited until iOS 6.1, and launched with a wider range of Passbook apps in all markets, then it could have been a genuinely useful and popular feature from day one. As it happens, I can see lots of people ignoring it, because right now it barely does anything, and that’s a shame.