Neil Turner's Blog

Blogging about technology and randomness since 2002

Looking into The Internet Mirror

National Media Museum Internet Mirror

As part of its new Life Online gallery, the National Media Museum in Bradford has launched a sub-site called The Life Online Mirror. Complete the questionnaire, or, if you’re lazy like me, link it to your Facebook profile, and it will generate your ‘online reflection’, or the personality that you put across online. It’s been developed by the museum in association with researches from the University of Cambridge.

It’s interesting because some of us have different online personae to our ‘real life’ persona; sometimes the anonymity of the internet unveils aspects of our personalities that we would hide when talking to someone in person.

The site gives you a detailed breakdown of your personality in five areas – openness, conscientiousness, extroversion, agreeableness and stability, and you can then compare your results to other people who have used the site. You can also see whether you have more or less than the average number of Facebook friends, and, optionally, Twitter followers and LinkedIn connections – I’m a bit below average on all three, but specially so on LinkedIn.

It’s all a bit of fun – although its assessment of my online identity was quite accurate, Martin Wainwright at The Guardian found it less so. From a technical perspective, the site is interesting as it uses HTML5 technologies, rather than being Flash based; that being said, you may want to use a modern web browser on a fast computer to view it, as there’s a lot of animation involved.

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