So if yesterday’s post made you a bit edgy about having your browsing habits tracked by faceless third party corporations and you want to do something about it, you can do far worse than install the free Do Not Track Plus browser extension, which is available for Firefox, Chrome, Safari and Internet Explorer users.
Do Not Track Plus, as the name implies, is an improved version of Do Not Track, which is something that Firefox, Internet Explorer and Safari users can enable to indicate to advertisers that they do not want to be tracked. Unfortunately, advertisers don’t have to honour it and most don’t, so it’s rather toothless; plus the different browsers implement it in different ways and Google Chrome doesn’t implement it all (but then Google is one of the web’s biggest ad networks, remember).
The extension also gives you a nice little toolbar button, which, when clicked, tells you exactly what it’s blocked, and the option to selectively enable any portion that it has disabled. You’ll be able to see which companies wanted to track you, but now can’t. In particular, you’ll see how companies like comSCORE get their data.