Watch this advert:
If you haven’t watched it, or can’t for any reason, here’s the synopsis:
The advert sees a man making sandwiches for a young boy and girl, who address him as “mum”, while another man prepares for work. Before the second man leaves with the children he shares a kiss with “mum”, who adds: “Love you. Straight home from work, sweet cheeks.”
To me, it’s mildly amusing. But to at least 175 people who made the effort to complain to Ofcom, it’s downright offensive.
Okay, last time I checked this was 2008, where gay-bashing is regarded as a hate crime, discrimination based on sexual orientation is illegal and same-sex couples can have civil partnerships with the same legal rights as a married different-sex couple. We have gay characters in various prime-time TV shows, too. But it looks like even in this country old attitudes die hard.
Oh yeah, and , but that’s predictable I suppose.
Of course, all the buzz around the advert, negative or otherwise, keeps the product in the limelight, so it’s a nice bit of marketing on the part of Heinz. But I really don’t see what all the fuss is about.