As you know, I run Google Adsense adverts on this site. These usually pull in at least £100 per month, which amply covers the cost of running the site and leaves money left over.
Of course, if you run software which blocks web advertising, such as Firefox’s AdBlock extension, you won’t see these adverts. And sites like which have a which promises that if you turn your ad-blocking software off on their site, you’ll only see “tasteful and passive advertisements”.
As it happens, I’m also an Adblock user. I’m only a relatively recent convert to it, having seen one-too-many annoying Flash adverts, but it’s already improved my web experience immeasurably.
18 months ago when I finally decided to bring advertising to the site, I made the decision not to block users of ad-blocking software, nor to ‘punsih’ them in any way. My rationale is based on too factors:
- I believe users should be free to modify web pages as they wish. If they find the text too small, or can’t read it because of the design, then the user should be able to change it. If they find having postcodes automatically converted to links to Google Maps, then that’s fine too.
- If you’re using ad-blocking software, then you’re probably not going to click on my adverts even if I forced you to view them.
So I’m not signing up to the pledge. You’re welcome to use ad-blocking software here if you want to – and trust me, the web looks so much better without all of those annoying flashy things everywhere.