Via Boing Boing is a cease and desist letter sent to Joi Ito from sms.ac, a site that allows you to send free text (SMS) messages. The letter relates to an earlier entry where Joi apologised for spamming his friends with sms.ac invites – during the signup process for a new account, sms.ac asks for your MSN Messenger screen name, and then proceeds to send an email to everyone on your contact list. This is what Joi, and indeed I, would call spam. In any case, sms.ac don’t seem to like this and so have ordered Joi to remove his comments and any references to the site from his blog. This might have something to do with the fact that Joi’s entry shows up as the fourth result on Google for ‘sms.ac’, right behind .
In fact, the whole of the first page is full of people describing sms.ac as a scam, including entries from Community Mobilization, Rip Off Report, Unleaded Online and Bjarni R. Einarsson. If sms.ac are serious about their legal action, they have a lot of letters to send out.
I’ve had at least 3 emails to me triggered by my friends joining the service, but haven’t yet bothered to follow them up. Now I’m definitely not going to bother. Congratulations, sms.ac, you’ve just lost yourself a potential customer.
To close, here’s a quote from the Unleaded Online article:
Funnily enough if you rearrange the letters [of sms.ac] you get ‘SCAMS’.