Neil Turner's Blog

Blogging about technology and randomness since 2002

How to guarantee that I won’t read your press release

Here’s how to guarantee that I won’t read the press release you sent me:

  • Include it as a Word file attachment
  • Ensure it’s about something that doesn’t remotely interest me and is miles away
  • Include 4 huge JPEGs of your publicity material that don’t fit in my mail preview screen
  • Ensure that the email is not far off 10MB in size

There’s probably more but one email I got today did those 4. I’m currently handling all of the email sent to the magazine’s editor, and while most of the press releases are vaguely relevant to a Bradford-based student publication and don’t include lots of cruft, this stood out.

Comments are closed.