Here’s how to guarantee that I won’t read the press release you sent me:
- Include it as a Word file attachment
- Ensure it’s about something that doesn’t remotely interest me and is miles away
- Include 4 huge JPEGs of your publicity material that don’t fit in my mail preview screen
- Ensure that the email is not far off 10MB in size
There’s probably more but one email I got today did those 4. I’m currently handling all of the email sent to the magazine’s editor, and while most of the press releases are vaguely relevant to a Bradford-based student publication and don’t include lots of cruft, this stood out.