Like just about every other news site at the moment,
10GB and a choice of colours (the bottom-of-the-range normal iPod will now have a 15GB drive with no hike in price).
So far, so good, but here’s the scandal. When it goes on sale in the US in the very near future, it will cost $249, which works out at around £138 – about the same price as many comparable players here. But in April, when the mini iPod is launched in the UK, it’ll cost… wait for it… £199.
No offence to Apple, but how can they justify increasing the price by £61 (nearly $110 US)? I doubt shipping and the extra value-added tax we have to pay here really amounts to that much of a difference – remember that we’re talking about a price that’s 30% higher. Unfortunately, with the iPod becoming a bit of a fashion icon on both sides of the pond, Apple may well get away with it.
Corporate greed was something that Apple die-hards seem to use against Microsoft, but is Apple guilty of it themselves?
Update I:and it’s not just the iPod Mini that Apple have done this with – almost the full range of new products Apple are releasing will have huge price hikes when they are released in the UK and Europe.
Update II: Ken at Breaking Windows is also ranting about pricing, but this time from a US perspective. Including $60 for a one-button wireless mouse…
Update III: Since people have been saying it represents ‘excellent’ value for money, I’d like to point out that the the same price on Amazon and has a 30GB HD – more than 7 times the capacity of the iPod Mini. Stated battery life is also 14 hours as opposed to iPod’s 8, and the battery is actually replacable.is
Update IV: Apple is to review the pricing after the outcry over the high price. Even with VAT added, the iPod Mini would be £38 more in the UK than the US.