Online Ad Vendor Gator Changes Name; Rebranded as Claria Corp.
Then read this:
Philip Morris buries past with Latin
Lung cancer to change its name to Philip Morris
A rose is still a rose by any other name, and indeed a steaming pile of **** is still a steaming pile of **** by any other name. Unfortunately, ‘Claria’ doesn’t sound much unlike ‘chlamydia’, “a sexually transmitted infection caused by bacteria” (according to found by this search).