Neil Turner's Blog

Blogging about technology and randomness since 2002

Income policy

I’ve decided to write this page after being inspired by the ‘How this site is financed‘ guide on MoneySavingExpert.com, as I think it is a good exercise in disclosure.

This site is, first and foremost, a personal blog, but naturally it has an upkeep cost – the domain name and hosting, for starters – so to cover these costs I employ a couple of ways of generating income.

Advertising

Most pages will have advertising from Google Adsense. These are in the form of banner or text advertising, along the right-hand side of the page, as well as a series of related links at the end of each post. Google uses its algorithms to try to pick adverts which are relevant to the page, although this isn’t always possible. Furthermore, I have no editorial control over the adverts that are shown, which is a pity as, from time to time, I see adverts on here that I’d prefer not to be there.

There are also some adverts for products on Amazon; again, these should be selected to be relevant.

Affiliate links

All links to Amazon are affiliate links; should a user click these and subsequently make a purchase, I will receive a small amount of commission. I am planning to expand this to companies other than Amazon in future.

Will these bias you?

My aim is ‘not at all’, i.e the presence of advertising does not effect my content on here. I won’t recommend a product that I otherwise wouldn’t use, even if I were to make money from its sales. I would also happily blog about a product in a negative light, if I felt it deserving of so, despite the potential for income from it. This is, however, only an aim and I can’t guarantee that my opinions won’t always be swayed.

Does this site currently make money?

In a nutshell, no. Without going into a lot of detail the income I receive from the above presently does not cover my costs. In the past, it has done – several times over once, when internet advertising was still lucrative and I had more visitors – but nowadays I effectively make a three figure loss on this site each year. However, in spite of this, I am planning to keep it going; if nothing else, I need the domain and hosting for my email and a few other things, and enjoy blogging. And the income I do make does reduce my costs somewhat.