(Full disclosure: I am not affiliated to either Apple or Coca-Cola, I just think this is worth sharing)
Over the summer in Britain Coca-Cola is running a promotion whereby you can enter the codes from specially-branded bottles of Coca-Cola, Diet Coke and Coke Zero which can be used to buy free songs from the iTunes music store. Considering that a 500ml bottle of Coke is about 99p, and a song from the iTunes music store is also about 99p, you’re saving about £1. Or getting a free bottle of Coke with your music purchase, if you look at it that way.
There are, as always, a few catches to watch out for:
- The offer only applies to specially-branded bottles of Coke, so look out for the ones which say ‘Free song on iTunes’. This will only be UK bottles – parallel imports from elsewhere in Europe probably won’t be part of this, nor will older bottles still on sale.
- You’ll need to keep the bottle, not just the label or lid. The code is printed on the bottle behind the label.
- You will need to have iTunes installed and an Apple account (which you’ll have if you’ve ever bought a Mac from Apple online or any media from the iTunes store)
- You will need a Coke Zone account – register if you haven’t got one. The site makes heavy use of Flash.
- You can only redeem your codes against a few hundred songs. The code does not give you a voucher off any purchase – you will have to use the Coke Zone site to find the song you want to download and then have it instruct iTunes to download it. And there are only around 200-300 songs offered on the site, as far as I can tell. If you can’t find the song on Coke Zone, then even if Apple sells it on the normal store you won’t be able to buy it.
However, it’s not all bad:
- The songs you download are DRM-free and encoded as 256Kbps AAC files like any other iTunes Plus song.
- Each code will additionally award you 2 Coke Zone points, which can be redeemed against money-off vouchers for days out, online stores and things. Coke Zone points can be picked off most Coke bottles all-year round. 5 points for example will get you 2 tickets for the price of 1 at Thorpe Park or Alton Towers. 600 points will buy you an XBox 360, although that would mean drinking 300 bottles of Coke.
So far I’ve picked up 5 songs for free with another 2 on my wishlist. Unfortunately some other songs that I want to get aren’t in the limited list offered for free so I’ll be buying those with real money.