When you watch a British DVD, usually before the film starts, you’ll have to watch this:
But now on TV, we have this:
The message it’s trying to spread is that people who download films or buy counterfeit DVDs are sad, corner-cutting lowlifers – no ‘cool’ person would want to be like Nigel. While I like the less confrontational stance, I somehow doubt the effectiveness of the new ads.
Of course, the best one is the parody by the IT crowd: